Our work with BEC to make their gaming hub public consultation a shining success

How could you possibly make a public consultation so exciting and successful? Hiring Platinum Live is the answer…

BEC, a leading property developer with a vast commercial property portfolio based here in the Northwest, announced earlier this year that they had acquired the former Whittles building on Duke Street in Whitehaven and announced plans to turn it into a digital gaming hub for those aged between 11 and 21.

In late October we were approached by BEC to provide marketing and creative communications around the public consultation they held from November 9 to November 11 at the Beacon Portal.

With only two full weeks to go before the consultation, we moved swiftly to implement an on-brand communications strategy, with a focus on the key target audience of young people, parents, and their schools/colleges.

Through expert execution, video, sector-specific research, compelling copy, great graphics, and hard work here is what we achieved in under three weeks:

  • 64,000 people reached across owned social media channels
  • 11% engagement rate across all owned channels
    (a good engagement rate is between 1% and 5%)
  • 5,400 Facebook post engagements (which was up ^ 2,749%)
  • Front-page splash in the Whitehaven News
  • 190k online readership of digital press coverage
  • Radio and broadcast journalists attended the consultation, with subsequent coverage
  • Designed all key event collateral; social graphics, roller banners and QR assets.
  • Produced a highly engaging social video for post-consultation
  • Event managed three packed out and engaging events

 

Michael Pemberton, CEO of BEC, wrote: “A few months ago we, as a business, took the decision to buy the former Whittles Building in Whitehaven. A decision, which it must be said, was a tough one to make but looking back the best thing we ever did. Why? Because it led us to make a very clear statement of intent in support of young people in and around Whitehaven.

“Our aspiration is to redevelop the site into a location that truly supports young people to gather new skills, mix and collaborate in the areas of Gaming, AI and Robotics. The first step in realising this ambition was to host a number of public events – this is where Platinum Live comes in.

“Platinum Live has been nothing short of superb, whatever the task, whatever the challenge, nothing is too much for them. They are professional, proficient, and committed. Platinum Live are creative and champions of Generation Z and nothing is ever too much trouble. BEC and our public consultation events were incredibly successful because of the fabulous work done by Platinum Live.”

This project and respective services were undertaken by the Platinum Live Group, comprising the in-house capabilities of Platinum Live with knowledge and strategy from MarketZ. In 2022 our sister consultancy MarketZ will be taking to the stage, as we strengthen our expertise in targeted Gen Z driven services.

This is what we do.

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