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Stranger Things: A finale that created a PR storm

By Platinum Live

This post is written by Karen, our Digital Communications Account Executive and will contain spoilers for Season 5 of Stranger Things and the accompanying documentary: One Last Adventure: The Making of Stranger Things 5.   It’s the end of an era – Stranger Things wrapped on December 31st, and fans tuned in, hoping for answers

How has the Selena Gomez, Kylie Jenner and Hailey Bieber feud affected their following and brands?

By Platinum Live

Social media drama is nothing new and with the introduction of TikTok and Instagram stories, creators and celebrities alike have taken to the platforms to air their views – both good and bad.  Selena Gomez is no stranger to drama on social media and she has, once again, found herself in the middle of an

What is De-influencer Marketing and Why Should Brands Take Note?

By Platinum Live

We’ve all heard of influencer marketing. It’s the trend that has seen brands invest more and more of their advertising budget into working alongside influencers with global reach and up to millions of followers. But in 2023, are the rising number of de-influencers taking to platforms such as TikTok a threat to this very lucrative

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