Views from the team

News · 12 February 2026 Case Study: Untold Festival with Dubai’s leading lifestyle publication “Platinum Live are trusted experts in their field. I’d work with them again without hesitation.” In late 2025, Platinum Live partnered with DSCVR, one of Dubai’s leading lifestyle and culture media platforms, on an international media project at Untold Dubai. Untold Dubai is one of the region’s largest music and culture festivals, welcoming around 190,000 Blogs · 19 January 2026 Stranger Things: A finale that created a PR storm This post is written by Karen, our Digital Communications Account Executive and will contain spoilers for Season 5 of Stranger Things and the accompanying documentary: One Last Adventure: The Making of Stranger Things 5.   It’s the end of an era – Stranger Things wrapped on December 31st, and fans tuned in, hoping for answers News · 14 January 2026 PR vs Advertising: What’s the difference and what does your brand actually need? PR and advertising are often lumped together. In reality, they do very different jobs. Confusing the two is one of the most common mistakes we see brands make when balancing their PR efforts and advertising strategies. At Platinum Live, we’re regularly asked whether a business should be spending money on PR or advertising. The choice News · 29 September 2025 Cumbrian PR agency backs calls for better support for migraines in the workplace Platinum Live has become the first company in Cumbria to sign The Migraine Trust’s Workplace Pledge, showing our commitment to supporting staff with the often misunderstood condition. With one in seven people living with migraine, we’re leading the way in workplace support of employees with the condition and signed the leading pledge after our Account News · 29 May 2025 Fundraising for wheelchairs in remote communities around the world in Keswick We were proud to invite our global client, Invacare, to the Lake District this week for a beautiful 7-mile walk along the accessible route from Keswick to Threlkeld in support of the #MoveForMobility campaign.   This incredible initiative raises funds for Invacare’s partner, Free Wheelchair Mission, who gift life-changing wheelchairs to people in remote communities Blogs · 4 November 2024 The Nostalgia Trend: Should More Brands Use The Power of the Past to Bring the Engagement? Admit it – who doesn’t love a little trip down memory lane every now and then?  The power of nostalgia shouldn’t be ignored – especially from an engagement point of view – and we are seeing more brands harness the pull that memories have on audiences across a wide range of industries. Martine McCutcheon x Blogs · 29 June 2023 Glastonbury – The Festival That Needs No Marketing  Every summer, music lovers from around the world eagerly anticipate one event that needs absolutely no introduction or marketing campaign – Glastonbury. Seriously, when was the last time you saw an actual advertisement for the festival? Captivating audiences for decades and offering an unrivaled experience that firmly pushes the boundaries of a typical music festival, Blogs · 3 March 2023 How has the Selena Gomez, Kylie Jenner and Hailey Bieber feud affected their following and brands? Social media drama is nothing new and with the introduction of TikTok and Instagram stories, creators and celebrities alike have taken to the platforms to air their views – both good and bad.  Selena Gomez is no stranger to drama on social media and she has, once again, found herself in the middle of an Blogs · 22 February 2023 What is De-influencer Marketing and Why Should Brands Take Note? We’ve all heard of influencer marketing. It’s the trend that has seen brands invest more and more of their advertising budget into working alongside influencers with global reach and up to millions of followers. But in 2023, are the rising number of de-influencers taking to platforms such as TikTok a threat to this very lucrative