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Stranger Things: A finale that created a PR storm

By Platinum Live

This post is written by Karen, our Digital Communications Account Executive and will contain spoilers for Season 5 of Stranger Things and the accompanying documentary: One Last Adventure: The Making of Stranger Things 5.   It’s the end of an era – Stranger Things wrapped on December 31st, and fans tuned in, hoping for answers

What is De-influencer Marketing and Why Should Brands Take Note?

By Platinum Live

We’ve all heard of influencer marketing. It’s the trend that has seen brands invest more and more of their advertising budget into working alongside influencers with global reach and up to millions of followers. But in 2023, are the rising number of de-influencers taking to platforms such as TikTok a threat to this very lucrative

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