Blogs

Blogs · 4 November 2024 The Nostalgia Trend: Should More Brands Use The Power of the Past to Bring the Engagement? Admit it – who doesn’t love a little trip down memory lane every now and then?  The power of nostalgia shouldn’t be ignored – especially from an engagement point of view – and we are seeing more brands harness the pull that memories have on audiences across a wide range of industries. Martine McCutcheon x Blogs · 29 June 2023 Glastonbury – The Festival That Needs No Marketing  Every summer, music lovers from around the world eagerly anticipate one event that needs absolutely no introduction or marketing campaign – Glastonbury. Seriously, when was the last time you saw an actual advertisement for the festival? Captivating audiences for decades and offering an unrivaled experience that firmly pushes the boundaries of a typical music festival, Blogs · 3 March 2023 How has the Selena Gomez, Kylie Jenner and Hailey Bieber feud affected their following and brands? Social media drama is nothing new and with the introduction of TikTok and Instagram stories, creators and celebrities alike have taken to the platforms to air their views – both good and bad.  Selena Gomez is no stranger to drama on social media and she has, once again, found herself in the middle of an Blogs · 22 February 2023 What is De-influencer Marketing and Why Should Brands Take Note? We’ve all heard of influencer marketing. It’s the trend that has seen brands invest more and more of their advertising budget into working alongside influencers with global reach and up to millions of followers. But in 2023, are the rising number of de-influencers taking to platforms such as TikTok a threat to this very lucrative