- Editorial
- Events
- Video
Live festival content with international talent, captured at pace
Platinum Live partnered with DSCVR, one of Dubai's leading lifestyle and culture media platforms, to support its live coverage of Untold Dubai, one of the Middle East's largest music and culture festivals, attracting around 190,000 people over four days.
- 260k+
- Views on one Nora Fatehi interview
- 15k
- Likes on the same interview
- 190k
- Festival-goers over four days
Working on the ground in Dubai, we coordinated and produced artist interviews and social-first content with international talent including Steve Aoki and Nora Fatehi.
Our role involved managing artist teams, tight interview windows, and fast-moving production schedules, working alongside DSCVR and the Untold Dubai team to get high-quality content captured and published while the festival was happening.
The content generated hundreds of thousands of organic views. One interview with Nora Fatehi alone reached more than 260,000 views and 15,000 likes before being picked up by fan accounts around the world.
The project built on our wider work with DSCVR producing content around Dubai performances from Take That, Stereophonics and Jack Whitehall, and demonstrates our ability to manage major talent and deliver content at pace on an international stage.
“Platinum Live are trusted experts in their field, and I'd work with them again without hesitation.”
