- PR
- Social Media
- Launch
- Stakeholder Communications
From an ambitious idea to a sell-out launch
Platinum Live helped take LEVELS from an ambitious idea through planning, development, and ultimately its public launch. We worked closely with BEC, Sellafield Ltd and Cumberland Council on this project.
- 11k
- Website visitors in the two-day launch window
- 300k+
- Video views in the same two days
- 3,500
- New followers at launch
- 60+
- Pieces of coverage across the campaign
- 1.5m+
- Coverage audience
- 700k+
- People reached by organic social content
The £4.6 million development in Cumbria brings together esports, immersive technology, learning spaces, a podcast studio and more, with a major focus on giving young people access to digital skills and future careers.
Our work to launch the development covered PR, social media, stakeholder communications, content and launch strategy, building awareness and understanding as the project developed.
The launch weekend generated 11k website visitors, 3,500 new followers, and more than 300k video views, along with 18 pieces of media coverage and a sell-out.
Across the wider campaign, we’ve secured more than 60 pieces of coverage while organic social content has reached more than 800k people.
“Platinum Live every time. They are dynamic, bold and deliver.”
